What is Qualicer?

QUALICER, the forum for ceramic tile, originated in 1990 when the Castellón Chamber of Commerce, Industry, and Navigation, and the College of Industrial Engineers joined hopeful expectations, efforts, and resources in creating an event exclusively dedicated to the ceramic tile sector, a watershed event in the history of such a dynamic and powerful sector, which has been the true engine driving the economy of this Mediterranean province.

QUALICER was born as a modest forum for debate on tile as a product; it became a world congress on ceramic tile quality, and later not only addressed the quality of the process, the product, and tile installation, but also the quality of every element involved in the complex network of the ceramic business world.

In the course of the years, QUALICER has matured and extended its frontiers, consolidating itself as a key international event for the world of ceramics.