Qualicer’22 is presented facing the difficult challenges the ceramic industry has ahead

Castelló 05/23/2022.-With the aim of responding to the main demands of the sector and facing the challenges that lie ahead for the ceramic industry, last Monday 23rd June, the XVIIth edition of Qualicer, the world congress on ceramic tile quality, was presented. It will be held on 20th and 21st June in Castelló de la Plana, Spain.

The presentation ceremony of Qualicer’22, which maintains its face-to-face format but can also be followed online, was widely attended by authorities and representatives of the Castellón ceramic cluster, as well as professional associations and businessmen.

The presentation has been carried out by the president of the Castellón Chamber, Mª Dolores Guillamón, co-president of Qualicer who has been accompanied by the until now co-president of the Congress and the Castellón College of Industrial Engineers, Javier Rodríguez Zunzarren; the General Director of Internationalization of the Regional Ministry of Economy, Mª Dolores Parra, the provincial deputy for Ceramic Promotion, Ximo Huguet; and the City Councilor for Employment and Entrepreneurship of the Castelló City Council, Patricia Puerta.

Their speeches have come to coincide in the value of Qualicer as a catalyst for innovation, technological changes, science and research as key elements to provide answers to the complicated challenges the sector is currently facing, marked by a sharp increase in energy costs and raw materials.

The president of the Chamber has stressed at this time of instability and uncertainty, and the importance of Qualicer when it comes to providing answers to the sector with the aim of ensuring competitiveness and economic growth. Guillamón has also had a special thanks to the collaborating entities and companies that make this congress possible. In a special way, she has had words of gratitude to the former co-president of Qualicer, Javier Rodríguez Zunzarren, who has been at the head of the congress for more than 30 years; while she greeted the arrival of the person who relieves him of this responsibility, Juan Vicente Bono.

Rodríguez Zunzarren focused his speech on the need not to be pessimistic and to bet on the viability of the cluster, despite this energy cataclysm that requires a horizon that, although he talks about renewable energies, hydrogen… are solutions that need time to mature.

Ximo Huguet, deputy for Ceramic Promotion of the Provincial Government of Castellón, for his part, emphasized in his speech the values ​​of the ceramic industry and how this sector progresses in research, technology, industry 4.0… which today faces great challenges that require institutional unity.

The Councillor for Employment and Entrepreneurship, Patricia Puerta, highlighted how Qualicer turns Castelló into the centre of innovation, of technology in a key sector such as ceramics. This congress links Castelló to progress and the search for excellence. “Given the current moment -she has indicated- science and technology in management make more sense than ever”, hence the importance of Qualicer, a “meeting point for the sector” that will always have institutional support for what it represents for our economy and our well-being.

Finally, the act was closed by the general director of Internationalization of the Regional Government, who underlined the very complicated times the sector is going through. How after hard months of pandemic a time of hope in recovery arrived until reaching the paradox of experiencing an incredible increase in demand and the construction taking off. This scenario has been cut short – Parra recalled – by the current difficulties due to the price of energy and raw materials, which is having an impact on the competitiveness and profitability of companies.

In this context, the General Director of Internationalization has pointed out the importance of administrations “having to provide answers and Qualicer is a good tool because “it is necessary to position the sector. That’s where innovation happens: providing immediate solutions for future needs”.