On 12th and 13th February 2018, the international industry of ceramic tile has a new appointment in Castellón (Spain). After CEVISAMA (Valencia, Spain), International Salon of Ceramics for Architecture, QUALICER 2018 will turn again the city into the world capital of ceramic quality as it has been doing since 1990. In this edition, Eduardo Montes will reflect on the sessions developed during the opening day of the congress.

Since the dynamism of the ceramic sector and the changes in other related sectors do not predict a standstill in innovation, it is necessary to identify future challenges of the industry. The extensive experience of Eduardo Montes in positions of great industrial responsibility will help to raise essential issues of major interest for participants. He is an Industrial Engineer expert in business innovationan with an extensive industry experience in responsible positions. He has been working as General Manager of Alcatel Spain, President and CEO of GEC Alsthom Transporte Spain, Senior Vice President and CEO of the World Telecom Division of Siemens with a turnover of more than 16,000 M€ and 70,000 people worldwide. Executive President of Ferroatlántica and President of UNESA until October 2017.