Architecture professionals Scott Conwell, Ángel Pitarch and Alejandro Rubert will participate at the panel debate on “The different architect roles in the ceramic tile industry”. This session will analyse the role of architects during the design and draft of the project, as well as in the correct installation during the work management. There will be an overview of the market in the United States and in Spain through individual presentations. Later on these overviews will be discussed at a debate table so that dialogue between the various roles becomes enriched with the experience of professionals from different markets.